I made this animation for the 2009 Institute for Museum and Library Services (IMLS) Webwise conference.
I was on a panel titled Online Communities and The Institution chaired by Nina Simon of Museum 2.0 with Shelley Bernstein, Chief of Technology at the Brooklyn Museum and Deanna Marcum, Associate Librarian of Congress for Library Services.
Nina wanted us to be provocative and I thought this might be the time and place to, as @ulotrichous (Eli Neiburger from Ann Arbor Public Library) said, defuse "traditional arguments against letting go of content." I was a little worried about the presentation. I thought that either I was being too harsh in caricaturing those who have reservations about online content, or that Webwise attendees were already past objections like "if we put content online nobody will come to our museum/library/archive."
Far from the case apparently.
Deanna said she thought the animation "was filmed inside the Library of Congress" and many many attendees told me that the script cut very close to home.